Digital discipleship took center stage at the Gospel Upgrade Media Conference 2024. It is defined as a method and process of training and equipping Disciples of Jesus Christ to use digital media to spread the Gospel. The discussions emphasized the strategic and consistent process of digital integration of people into kingdom culture, highlighting the importance of authenticity, quality, and impactful content creation.
The role of Christian content creators and their media strategy was highlighted, emphasizing excellence, humility, and the church’s role in the media space. Overall, the conference provided valuable insights and strategies for effectively spreading the gospel in the digital age, addressing AI opportunities and challenges.
Panelists Corner
At the Gospel Upgrade conference, Keke served as the moderator, warmly welcoming everyone and introducing the theme: "Harnessing Digital Media for the Spread of the Gospel of Christ." The conference aimed to equip participants with skills in digital discipleship, covering areas such as branding, marketing, content development, and advertising.Keke then introduced the first panelist, Mr. Robavine,The CEO of Gospel Upgrade who shared his vision and objectives for advancing the kingdom through Gospel Upgrade and other channels.
Digital content creator and writer Sharon highlighted the conference's importance and timeliness.
Sena, a medical student and aspiring youth advocate, expressed her belief that the church should strategically leverage technology and shared her mission to serve the ill.Introduction to Digital Discipleship: The session kicked off with an introduction to digital discipleship, which involves a process of training and equipping Disciples of Jesus Christ to use digital media to spread the Gospel of Christ. This innovative approach aims to leverage technology to spread the gospel and nurture individuals and communities.
The Role of AI in Digital Discipleship: The role of AI in digital discipleship was emphasized, showcasing its potential to enhance the reach and effectiveness of spreading the gospel. not leaving out its negative effects on the spread of the Gospel where misinformation can spread like wildfire using AI, etc.
Strategic and Consistent Discipleship: Digital discipleship was further elaborated as a strategic and consistent process of indoctrinating people into kingdom culture through digital means. The importance of patience and intentionality in spreading the gospel through digital means was underscored.
Authenticity, Quality, and Impactful Content Creation: The importance of authenticity in attracting others to the Christian faith and in content creation was discussed, highlighting how living an authentic Christian life can lead others to inquire about one’s faith. The need for quality, articulation, and a well-scripted narrative in creating impactful content was emphasized, along with the necessity of being strategic and diligent in improving one’s skills and equipment. The consensus was clear: creating content that effectively shares the love of Christ is paramount.
Building Successful Networks Through Prayer: The discussion then shifted to building successful networks through prayer. The importance of identifying one’s niche and audience, being authentic, and conducting all activities through prayer was highlighted. It was agreed that prayer should sustain all endeavors for effective and authentic service.
Branding in Digital Discipleship and Gospel Representation: The importance of branding in digital discipleship and the representation of the gospel was also discussed. The need for a clear vision, purpose, and a strong foundation to establish a sustainable brand was emphasized. Personal development, establishing a relationship with the subject matter, and audience engagement were highlighted as key components of effective branding. The importance of aligning one’s brand with their calling and vision, and the need for authenticity, consistency, and experimentation in branding strategies were also discussed.
Persistence, Clarity, and Target Audience in Marketing: The significance of persistence and frequent exposure in marketing content was underscored, with an emphasis on spreading God’s message rather than seeking personal glory. Effective marketing of the message of Jesus Christ was discussed, stressing the importance of clarity, personal branding, and identifying one’s target audience. The potential of repurposing long-form content into shorter formats for platforms like TikTok and Instagram Reels was highlighted, along with the need for a content schedule to ensure consistent posting and intentionality in the type of content shared.
Embracing Uniqueness, Social Media, and Collaboration: The final discussion encouraged finding and showcasing one’s unique aesthetic, being bold about one’s identity, and collaborating with diverse individuals to bring about positive change. The potential of social media as a tool for advancing the kingdom was highlighted, along with the need for authenticity and digital literacy to properly interact with media. The influence of popular opinions on society and the need for collaboration to mitigate their negative effects were also discussed.
Overall, the conference provided a comprehensive overview of digital discipleship and the role of AI, offering valuable insights and strategies for effectively spreading the gospel in the digital age.
ABOUT GOSPEL UPGRADE
Gospel Upgrade is a global platform that is dedicated to spreading the gospel of Christ to everyone around the world. Gospel Upgrade is committed to sharing the good news through various forms of media such as arts, music, words, live interviews, kingdom seminars, conferences, and more.
Our mission is to reach out to as many people as possible and to make a positive impact on their lives. Gospel Upgrade believes in the power of the gospel of Christ to bring redemption and healing to everyone who believes.
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